Reduce Reuse Recycle

Sustainability outreach focuses on SMART goals

January 18, 2023 VC Reporter Written By David Goldstein George Doran was the first to say goals should be “SMART.” His mnemonic acronym for goals, in the November 1981 issue of Management Review, said goals should be specific, measurable, assignable, realistic and time-related. While various adjustments have slightly changed the acronym since then — the…